EMAIL AESTHETICS FOR BETTER CUSTOMER RESPONSE

It`s an old, old saying, but it`s true: you only have one chance to make a good first impression. And in email, the first impression is always visual -- a consumer LOOKS/SEES before he/she READS. Imagine walking by a grotesquely garish storefront with all kinds of things hanging off the front porch, every floorpainted a different color, and odd music playing throughloudspeakers. Would you want to walk in the front door? Noway! You`d assume that the owner is a kook, at best, or aderanged axe murderer, at worst.

Did you ever have an ugly looking email land in your mailbox? You know what I`m talking about: an orange background and yellow borders, multi-colored text in allsizes from gigantic to microscopic, a message that looks like it was created by a crazed six-year-old? If you did, I bet you didn`t feel the urge to read it. You probably just wanted to delete it as quickly as possible.


PUT OUT THE WELCOME MATTER

You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below -- and they`re just suggestions, not hard and fast rules -- will go a long way towards making recipients ` eyes say "come on in!" toyour message.


DO`s and DON`Ts FOR ATTRACTIVE EMAILS

DON`T use COLOR fonts in your message. (Leave that to junior high girls who want to write about Britney and Justin)

DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re "speaking" in black-and-white, people will give their full attention to your message without being distracted by your color scheme.)

DON`T use UNCOMMON FONTS. (If someone`s system doesn`t recognize the font you`ve selected, they could see gibberish instead of your brilliant message).

DO use the email marketers` FAVORITE FONTS: Arial, TimesNew Roman, and Courier New.

DON`T use flashing buttons or banners in your email! Please. (Your prospects have undoubtedly gotten their fill of "bells and whistles" when they`ve surfed the Internet. They don`t need more from you.)


GET HYPER WITH EMAIL HYPERLINKS

An "email hyperlink" is just techno-talk for a link in your email to a website, or email address. Sounds simple enough,and it is -- unless you try to contact a prospect on AOL who may not be able to receive "clickable" links. Don`t worry. There`s a "fix" for this: simply type mailto:in front of your email address (no space in between, and include the : ) For a link to a web page, you need to write your link this way: http://earndolloronline.blogspot.com (And tell your recipient they can copy and paste this link into their browser if it`s not highlighted.)


ALWAYS USE SIGNATURE TAGS IN YOUR EMAIL

Today, it`s common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you send. If you`d like to add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (located in theTOOLS/OPTIONS menu in Outlook Express). Follow the (simple) instructions for creating a sig file. Easy as pie...and the results will amaze you.

Ways to Increase Online Sales and Profit

Ten Power-Packed Ways To Spark Your Sales and Profit

1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.
2. Increase your profits by concentrating on small details. Improving small things like text size, color,or graphics can really make a positive difference.
3. Keep your offers flexible. If you offer a set price for your product, you could offer the people that can't afford it an optional payment plan.
4. Offer your knowledge or consulting as a bonus product. You could offer a free 15 or 30 minute consultation. This will add value to your product.
5. Personalize all your e-mail messages so they get read. Include the recipient's name in the subject line.This will grab peoples attention quickly.
6. Keep your web site consistent. You don't want to keep things on your web site that are unrelated to the theme of your web site. 7. Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software, online services and other incentives.
8. Sell advertising space in your e-zine and on your web site. This will create an extra income stream for your business.
9. Make your web site ready for the public. Havean "About Us" page and clear descriptions of what actions you want your visitors to take.
10. Don't just start advertising everywhere, plan outyour marketing. Locate places and publications thatyour target audience would congregate around.

If you follow these guidelines you will definately going to increase your Online Sales and Profit.