Wednesday, July 25, 2007

Affiliate Marketing - Earn Money Easy

Lots of people are now getting into online marketing to either supplement their income or for it to become their primary source of income. Why? Because online marketing provides a lot of payback and independence!

Primarily, you can reach just about anybody in the world who has Internet access. That means a large and wider market for you, which can transform to larger profits. And, setting up an online business requires less than a fraction of the cost required to set up a traditional business establishment.

Amazingly, that attracts people towards online marketing is the fact that you don't have to have your own products to get started. With internet marketing, you can start making a lot of money just by selling other people's products. Getting started with this kind of marketing strategy is actually really easy. All you need to do is to set up an agreement with an online retailer or merchant, after that, you can instantly start making money selling their products.

The most popular method of selling other people's products online is Affiliate Marketing. Affiliate marketing is a relationship between an online retailer or merchant, who has products to sell, and his affiliates, who are willing to promote the merchant's product on their website for a portion of the sales revenue earned through him.

The merchant provides their affiliates with banners and text ads that links to their site. The affiliates will then post these on their website and they get paid whenever sales or traffic is sent to the merchant's site. Affiliates are usually paid on commission basis, although some online merchants pay a fixed fee for the affiliate's costs incurred for promoting their product/services.

Getting starting making money online with affiliate marketing is quick and easy. All that you have to do is sign up as an affiliate for a product or an online company that offers an affiliate program. Another option, and usually an easier one, is to sign up as a member of an affiliate network, although other companies and networks may ask you to pay a fee. Such fees are made as payment for additional services that the company has to offer, like providing you with tools and support to kick start your online business.

When you register yourself with an affiliate program and become an affiliate, you are now ready to start making truckloads of cash selling other people's product online. How do you make money? There are a number of ways for you to make money as an affiliate, and most depends on the type of affiliate marketing program you signed up for.

Most affiliate programs compensate their affiliates in one of three ways: pay-per-click (PPC), pay-per-sale (PPS), or pay-per-lead (PPL). With pay-per-click affiliate marketing, the affiliate is paid whenever they direct traffic to the merchant's site. PPS and PPL affiliate marketing programs work different. In PPS, the affiliate gets paid when their referral converts into a sale. In typical PPS affiliate programs, the affiliate usually gets 10% to 30% commission for each sale. PPL affiliate programs work is a similar way, although the affiliate is paid a fixed fee whenever their referral converts into a lead.

There are also two-tier affiliate marketing programs, where the affiliate can also recommend other affiliates to the merchant. In such programs, the affiliate would not only be paid for the traffic or sales that they would send to the merchant's site but also for the traffic or sales directed by the affiliates who signed up through his reference.

One of the best ways to earn more profits with affiliate marketing is through Residual Income Programs. Residual programs are affiliate programs where the affiliate gets paid a number of times for as long as the merchant keeps the buyer the affiliate referred. One form of residual income is the affiliate gets paid a commission every time the referred customer makes a purchase on the merchant's site. Another form of residual income gets the affiliate paid a percentage every month for as long as the customer remains with the company.

There are a lot of options out there and a lot of ways to make money; affiliate marketing is without a doubt the most popular and the easiest way to make money selling other people's products/services online. As to how much money you can earn from affiliate marketing actually depends on how much work and dedication you put into it. A tough working and dedicated affiliate will certainly get more from the program as compared to those affiliates who sign up and don't take action.

Article Source : http://article-outlet.com/

Tuesday, July 24, 2007

EMAIL AESTHETICS FOR BETTER CUSTOMER RESPONSE

It`s an old, old saying, but it`s true: you only have one chance to make a good first impression. And in email, the first impression is always visual -- a consumer LOOKS/SEES before he/she READS. Imagine walking by a grotesquely garish storefront with all kinds of things hanging off the front porch, every floorpainted a different color, and odd music playing throughloudspeakers. Would you want to walk in the front door? Noway! You`d assume that the owner is a kook, at best, or aderanged axe murderer, at worst.

Did you ever have an ugly looking email land in your mailbox? You know what I`m talking about: an orange background and yellow borders, multi-colored text in allsizes from gigantic to microscopic, a message that looks like it was created by a crazed six-year-old? If you did, I bet you didn`t feel the urge to read it. You probably just wanted to delete it as quickly as possible.


PUT OUT THE WELCOME MATTER

You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below -- and they`re just suggestions, not hard and fast rules -- will go a long way towards making recipients ` eyes say "come on in!" toyour message.


DO`s and DON`Ts FOR ATTRACTIVE EMAILS

DON`T use COLOR fonts in your message. (Leave that to junior high girls who want to write about Britney and Justin)

DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re "speaking" in black-and-white, people will give their full attention to your message without being distracted by your color scheme.)

DON`T use UNCOMMON FONTS. (If someone`s system doesn`t recognize the font you`ve selected, they could see gibberish instead of your brilliant message).

DO use the email marketers` FAVORITE FONTS: Arial, TimesNew Roman, and Courier New.

DON`T use flashing buttons or banners in your email! Please. (Your prospects have undoubtedly gotten their fill of "bells and whistles" when they`ve surfed the Internet. They don`t need more from you.)


GET HYPER WITH EMAIL HYPERLINKS

An "email hyperlink" is just techno-talk for a link in your email to a website, or email address. Sounds simple enough,and it is -- unless you try to contact a prospect on AOL who may not be able to receive "clickable" links. Don`t worry. There`s a "fix" for this: simply type mailto:in front of your email address (no space in between, and include the : ) For a link to a web page, you need to write your link this way: http://earndolloronline.blogspot.com (And tell your recipient they can copy and paste this link into their browser if it`s not highlighted.)


ALWAYS USE SIGNATURE TAGS IN YOUR EMAIL

Today, it`s common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you send. If you`d like to add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (located in theTOOLS/OPTIONS menu in Outlook Express). Follow the (simple) instructions for creating a sig file. Easy as pie...and the results will amaze you.

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you!
A message that earns respect makes sales. That`s why our first topic for discussion is email etiquette. Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message.

RULE #1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS

Whenever you write an email, always format the lines so thatthey`re 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line.
Wondering why to limit your lines to just 65 characters? (Good question! It shows you`re thinking.) There are two reasons that "less is more":
- The first thing to remember is that looking at a computer screen for a long time causes EYE FATIGUE for many readers. The shorter span of characters across the screen makes reading easier and more appealing to the recipient of your email message.
- The other reason to go short instead of long is this: some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all "chopped up." This makes it unattractive, worse and unappealing.
- Tip within a Rule #1: Email clients such as OutlookExpress allow you to SET THE LINE-WRAP to any character-width you choose. That means you won`t have to hit Enter each time after typing 65 characters. Makes life easier!
- Tip within a Rule #2 - You can type 65 asterisks or dashes in a Notepad file to create a template. Then paste your email below it to see if any lines extend too far tothe right.

RULE # 2 - BE CAREFUL USING ALL CAPS

How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes a screaming salesperson...and no one likes a "screaming" email message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters(not to mention too many exclamation points and other punctuation) - you`re going to be turned off.
On the Internet, email messages written in all caps are considered yelling. It`s okay to write some sentences and some words in all caps, but don`t go over board. (As you can see in this message, I`ve tried to use capital letters to help break up sections of the content from time to time)
- Tip within a Rule: Consumers buy from a source they trust. Emails in all caps are perceived as "shady" or uneducated, and have an appearance that damages the credibility of an offer.

RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)

Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would...and the influence would be negative, not positive! When a consumer reads a sales message that`s filled with spelling and grammar errors, they think to themselves, "Good grief, this person doesn`t even take the time to get his emails right. His product is probably the same quality as his emails."
When you`re in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image...it destroys it. (Ouch!)

Sunday, July 22, 2007

Ways to Increase Online Sales and Profit

Ten Power-Packed Ways To Spark Your Sales and Profit

1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.
2. Increase your profits by concentrating on small details. Improving small things like text size, color,or graphics can really make a positive difference.
3. Keep your offers flexible. If you offer a set price for your product, you could offer the people that can't afford it an optional payment plan.
4. Offer your knowledge or consulting as a bonus product. You could offer a free 15 or 30 minute consultation. This will add value to your product.
5. Personalize all your e-mail messages so they get read. Include the recipient's name in the subject line.This will grab peoples attention quickly.
6. Keep your web site consistent. You don't want to keep things on your web site that are unrelated to the theme of your web site. 7. Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software, online services and other incentives.
8. Sell advertising space in your e-zine and on your web site. This will create an extra income stream for your business.
9. Make your web site ready for the public. Havean "About Us" page and clear descriptions of what actions you want your visitors to take.
10. Don't just start advertising everywhere, plan outyour marketing. Locate places and publications thatyour target audience would congregate around.

If you follow these guidelines you will definately going to increase your Online Sales and Profit.