Wednesday, October 3, 2007

Creating Site Revenue with AdSense

Earn money through Google AdSense. Google AdSense is an extension of Google AdWords. Specifically, the AdSense program allows non-Google Web sites to display Google advertising (AdWords ads), and then share the revenue that Google charges advertisers when site visitors click through the displayed ads. Google ads appear not just on Google but on thousands of websites all over the World Wide Web. These sites serve as syndicators of Google ads.

The Google AdSense service is a program for creating revenue from the site itself, not from products promoted by the site. AdSense is a groundbreaking ad-syndicating program available to nearly anyone with a decent website. A fast-growing segment of Google’s business services, AdSense is gaining much publicity and grassroots participation.

As with Google’s other services on the consumer and business sides, the democratic nature of AdSense appeals to all types of participants. Small sites with no previous experience of running ads can join the game with astonishing ease. Major media empires also use AdSense for its simplicity, contextual relevance, great reporting tools, streamlined ad displays, and outstanding ROI.
Following is the required steps one should take to publish Google ads on their website:
1. Apply for and open an AdSense account at: "www.google.com/adsense".
As with other Google accounts, starting an account is free. The AdSense program has no activation fee nor do you have to provide payment information.

2. Select an ad style for the Google AdWords ads that will appear on your pages.
Google provides interactive pages so that you can choose a display configuration and the colors of the ad text and borders.

3. Clip the code.
As you select display properties, Google creates HTML for pasting into your page(s). The code uses javascript to call the ads and put them on your website.

4. Incorporate the code.
Here, you put Google’s code into your web page documents. You decide which pages will run AdWords displays, and where on the page the ads will appear.

5. Upload your new pages and wait.
Your new pages, embedded with Google’s code addition, must be uploaded to the server, of course. In most cases, Google ads start appearing instantly when the pages are visited. If you visit your own site immediately after uploading, you’ll probably see Google AdWords ads.

6. Then Google crawls your site for relevant ads for your content.
Soon after your AdSense-enhanced site is first visited, Google crawls your pages. Google is extremely responsive to new AdSense sites and performs a relevancy crawl within minutes, in many cases. Whether or not your site is in Google’s main Web index, it is still crawled for AdSense. In the (usually brief) time between uploading your AdSense-enhanced pages and Google’s AdSense crawl, the ads served to your site might not seem relevant. Google fills the ad space with broadly targeted public service ads, in most cases. Keep watching your pages — click your browser’s Reload/Refresh button or sequentially visit your pages. In most cases, within minutes you see a change from broad, untargeted ads to highly relevant, sharply targeted ads. The better your site is optimized, the more relevant its ads will be.
Remember This - AdSense is not a path into Google’s main Web index. In reading this and in understanding that Google crawls every AdSense site, you might think that clipping AdSense code and planting it on your pages is the quickest way to get your site crawled. This tactic is neither a quick nor a slow way of getting into the Web index and starting a PageRank. Google’s AdSense index is separate from the Web index. Being in one does not put you in the other and doesn’t hasten the other to crawl your site.

Important thing to consider for your website to earn revenue through Google AdSense Ads
The AdSense program can motivate you to make a personal site more professional and to make a bit of money from operating that site. Both design and content considerations apply, as described. The key is to offer some kind of user experience that isn’t just about you. Not that you aren’t a fascinating person. But think about your target audience. If your site is aimed at friends and family, it’s probably inappropriate as an AdSense host. Furthermore, if your audience is very small and your traffic is low, the AdSense program won’t make you much money anyway. Broaden your audience and increase your traffic by deepening your content and optimizing your site. If you describe a hobby at your site, add articles and links and optimize your tags. Build your pages around keywords and aim for a higher placement on Google’s search results pages for those keywords. Building your site’s PageRank leads to greater AdWords success.

Being accepted in the first place is mostly a matter of the site’s attitude. Imagine a larger audience seeking serious information, even before you actually have that audience. Google’s paramount interests are that users have a good experience by seeing the most relevant ads and that of advertisers, in turn, get good exposure to interested users. Weblogs (blogs) may be considered for the AdSense program, but they’re not guaranteed entry simply because they’re content sites. Developing a smart, interesting blog on a focused topic (not just random personal observations) can yield AdSense revenue. As with other sites, Google will determine your blog’s viability for the program. If you’d like to be in the AdSense program but are in doubt about whether your pages are eligible, there’s one answer: Try.
WARNING, take it seriously - Perhaps the quickest way to be booted out of the AdSense program is to click your own ads. I strongly warn you against this practice because it is so tempting. What could be easier than earning a little money by clicking the mouse? Don’t do it. Don’t tell your friends to do it. Google is very good at identifying unusual click patterns and locating their source. Google knows the IP address of every computer that touches the Google system, so your fraudulent clicks would be identified instantly. Ganging your friends into your site to click ads would likewise be uncovered quickly. Google usually issues warnings about content indiscretions, but clicking your own ads is considered a heinous abuse of the system, unworthy of lenience or second chances. Out you would go.
-Earn Dollars Through Online Business